Attention is to be earned, not expected. Whenever I find myself nodding off to my own work I stop myself to think "if I don't even want to watch/read this, why would someone else?"
Awesome interview and commentary that I couldn't agree more with, especially the use of the phrase "marketing turd" 😂
Yes, this does nail it. Thanks for summing it all up! (You consistently earn my attention.) The other hard truth is that not everybody has the requisite inclination or ability. This is positive, though, for those who do. Less competition.
Attention is to be earned, not expected. Whenever I find myself nodding off to my own work I stop myself to think "if I don't even want to watch/read this, why would someone else?"
Awesome interview and commentary that I couldn't agree more with, especially the use of the phrase "marketing turd" 😂
Thanks, Meg! I think you nailed the baseline sniff test perfectly. Also, I'm secretly very pleased that you enjoy "marketing turd" as much as I do :-)
Fantastic interview, and creative presentation and commentary.
Thanks so much, Rob - really appreciate the kind words and very happy you enjoyed it.
Yes, this does nail it. Thanks for summing it all up! (You consistently earn my attention.) The other hard truth is that not everybody has the requisite inclination or ability. This is positive, though, for those who do. Less competition.
Agreed, Joe! I believe that hard work and creativity are amazing paths to competitive differentiation, too.