I was at Podcast Movement Evolutions last week too! I really love this take. It's refreshing. Last week I published a newsletter asking the question "Do You Need Video to Grow Your Brand?" Because really most creatives thinking about adding video to their content design are trying to attract more people to their work. I think that there's more than one way to add video to a brand without badly repurposing great audio to a bad video experience.
I agree with you, Michelle - so many good options to explore if there is a desire for video, increased exposure to your creative work and ideas, and to not compromise your audio!
Excellent take, and enormously helpful. We see it this way, too, though we are primarily animators and filmmakers looking to create our own podcast or video podcast presence. This helps me focus. Thank you.
Agreed, Steve. The more we think creatively about each channel/platform the better. To your point, when I used to share Teamistry in the Work Life newsletter, it underperformed – no matter how I presented it. My conclusion: our readers weren't that interested in clicking out from a newsletter to listen to a podcast. I still think the newsletter could be a good promotional tool for the podcast (in theory, at least) but the how/why needs reimagining.
I was at Podcast Movement Evolutions last week too! I really love this take. It's refreshing. Last week I published a newsletter asking the question "Do You Need Video to Grow Your Brand?" Because really most creatives thinking about adding video to their content design are trying to attract more people to their work. I think that there's more than one way to add video to a brand without badly repurposing great audio to a bad video experience.
I agree with you, Michelle - so many good options to explore if there is a desire for video, increased exposure to your creative work and ideas, and to not compromise your audio!
Excellent take, and enormously helpful. We see it this way, too, though we are primarily animators and filmmakers looking to create our own podcast or video podcast presence. This helps me focus. Thank you.
I'm so glad this was helpful, Dawn! 🎉
Great stuff Steve. Very different platforms that have very different needs.
Thanks, Bill. You are a great example of someone who has put together a brilliant video (long form and short form) strategy!
Thanks for the kind words Steve! You were always a great inspiration of what is possible from a content perspective. Keep up the amazing work!
Thank you for writing this! This is such a great perspective and truly embodies a lot of my sentiments.
So awesome to hear this, Angela! Thank you, and what a nice treat to get to meet you in Chicago last week.
Agreed, Steve. The more we think creatively about each channel/platform the better. To your point, when I used to share Teamistry in the Work Life newsletter, it underperformed – no matter how I presented it. My conclusion: our readers weren't that interested in clicking out from a newsletter to listen to a podcast. I still think the newsletter could be a good promotional tool for the podcast (in theory, at least) but the how/why needs reimagining.