4 Comments
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Courtney Pratt's avatar

Another thoughtful and challenging post from my son Steve.

Gill Deacon's avatar

my fellow champion of pushing into the creative and courageous unknown, i love this. in business, in marketing, in life! and thank you for the book plug:) so glad you enjoyed it.

Tania Scutt's avatar

It’s also an extraordinarily challenging time to be a consumer. And yes, exhausting. Beyond disappointing how things are evolving (and so fast).

Glad we have you and your optimism, pointing out how to react and keep going! Inspiring as ever.

Bernardo's avatar

Great article! It seems that we share a similar algorithm because I also get the ‘Mr. Beast YouTube formulas’ and the ‘Diary of a CEO trailer tutorials’… I just wanted to say that having worked for years as EP for TV and digital, formats are a passion for me. However, I find it hard to follow a format when creating my own content. I guess, as they say in english, ‘the shoemaker's son always goes barefoot’. Any suggestions?