I love your thinking, Steve. To put it in a music context, content creators have a choice of being either Maroon 5 or Phish. To be a band that a lot of people like, or a band that a few people absolutely love. From a business standpoint, that means getting a million people to see you in concert once, or getting 10,000 people to see you in concert 100 times. Same revenue. Different business model. My bias is to be more like Phish. It feels like more fun and it might even be more sustainable.
I love your thinking, Steve. To put it in a music context, content creators have a choice of being either Maroon 5 or Phish. To be a band that a lot of people like, or a band that a few people absolutely love. From a business standpoint, that means getting a million people to see you in concert once, or getting 10,000 people to see you in concert 100 times. Same revenue. Different business model. My bias is to be more like Phish. It feels like more fun and it might even be more sustainable.