Why subscribe?

Subscribe to get full access to the Creativity Business newsletter and website.

Is the Creativity Business for me?

Do you run a business in the creative industries?

Are you a brand or content marketer looking to use content and creativity to deepen engagement with audiences and drive measurable business results? Are you also curious about strategies for your overall content ecosystem, and how to best develop an integrated multi-platform network?

Are you a content creator looking to grow or improve your business?

Is your overall business “stuck”? Do you need help in finding a lane that you can own to separate yourself from the crowd? Are you in need of a differentiation strategy?

If so, the Creativity Business newsletter could be a great fit for you. You’ll receive unconventional differentiation, marketing, and content strategies, and practical, tactical advice that have already delivered real-world results for people like you.

Why this guy?

My entire career has been focused on the Creativity Business and I’ve always been deeply curious and passionate about finding the right balance between Creativity and Business for organizations and creators.

Most recently, I co-founded the Department of Differentiation, a secretive consulting agency focused on helping companies stand out in a crowded marketplace with a unique mix of busienss strategy and creativity.

Prior to this clandestine adventure, I started, built, and sold the world’s largest and most successful branded podcast company, Pacific Content. We worked with top global clients, including Ford Motor Company, Slack, Shopify, Dell Technologies, Charles Schwab, Atlassian, Red Hat, and more. We learned a LOT of lessons about how to create world-class brand storytelling content, how to build sizeable audiences that take advantage of the unique strengths of brands, and how to measure success.

And way back, before Pacific Content, I was the Director of Digital Music and CBC Radio 3 at CBC, ran digital content channels at AOL, and worked with TV networks like MuchMusic, YTV, and CTV.