Why subscribe?

Subscribe to get full access to the Creativity Business newsletter and website.

Is the Creativity Business for me?

Do you run a business in the creative industries?

Are you a brand or content marketer looking to use content and creativity to deepen engagement with audiences and drive measurable business results? Are you also curious about strategies for your overall content ecosystem, and how to best develop an integrated multi-platform network?

Are you a content creator looking to grow or improve your business?

Is your overall business “stuck”? Do you need help in finding a lane that you can own to separate yourself from the crowd? Are you in need of a differentiation strategy?

If so, the Creativity Business newsletter could be a great fit for you. You’ll receive unconventional differentiation, marketing, and content strategies, and practical, tactical advice that have already delivered real-world results for people like you.

Why this guy?

My entire career has been focused on the Creativity Business and I’ve always been deeply curious and passionate about finding the right balance between Creativity and Business for organizations and creators.

I’m the author of the new book, Earn It: Unconventional Strategies for Brave Marketers (Coming October 1, 2024, available for pre-order now).

I started, built, and sold the world’s first and most successful branded podcast company, Pacific Content. We worked with top global clients, including Ford Motor Company, Slack, Shopify, Dell Technologies, Charles Schwab, Atlassian, Red Hat, and more. We learned a LOT of lessons about how to create world-class brand storytelling content, how to build sizeable audiences that take advantage of the unique strengths of brands, and how to measure success.

And way back, before Pacific Content, I was the Director of Digital Music and CBC Radio 3 at CBC, ran digital content channels at AOL, and worked with TV networks like MuchMusic, YTV, and CTV.